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K’nex gets into preschool play with Sesame Street

Both Lego and Mega Brands have been courting preschoolers for the past few years with chunky construction toys built for little hands, and now Hatfield, Pennsylvania-based toyco K'nex is aiming to take the two to five set beyond bricks and blocks and introduce them to its unique interlocking sets for the first time with the help of Sesame Workshop.
September 18, 2007

Both Lego and Mega Brands have been courting preschoolers for the past few years with chunky construction toys built for little hands, and now Hatfield, Pennsylvania-based toyco K’nex is aiming to take the two to five set beyond bricks and blocks and introduce them to its unique interlocking sets for the first time with the help of Sesame Workshop.

Having secured the global Sesame Street license for interlocking construction sets, the new K’nex Sesame kits will feature familiar characters, including Elmo and Cookie Monster, and give kids the chance to literally build those figures from the ground up.

Slated for a mass retail launch in June 2008, along with the colorful building bits the Sesame Street sets will also be accompanied by educational materials.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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