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Take-Two forms 2K Play for casual gaming

Take-Two Interactive Software has formed a new publishing label fully dedicated to producing new casual games, and it's already landed Nickelodeon as its first client. Dubbed 2K Play, the new division's first titles to hit the market this fall in North America will be based on preschool properties Dora the Explorer and Go, Diego, Go!
September 14, 2007

Take-Two Interactive Software has formed a new publishing label fully dedicated to producing new casual games, and it’s already landed Nickelodeon as its first client. Dubbed 2K Play, the new division’s first titles to hit the market this fall in North America will be based on preschool properties Dora the Explorer and Go, Diego, Go!

2K Play joins leading publishing labels 2K Games and 2K Sports. The upstart label is absorbing Take-Two’s Global Star Software titles, including the Carnival Games brand, Cat Daddy Games Studio fare and PC games based on the Deal or No Deal franchise.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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