Nickelodeon/MTVN Kids and Family Group has promoted Jason Root to SVP of digital for Nick.com and Nickatnite.com. In his new role, Root will oversee all management and creative operations for top kids’ site Nick.com, as well as the growth and development of NickatNite.com, Nicktoonsnetwork.com, Nicktropolis.com and TurboNick.com. He’s now also charged with guiding the development of immersive sites for all Nickelodeon properties, including SpongeBob SquarePants, The Naked Brothers Band and Avatar: The Last Airbender. And Root will play a key role in expanding the company’s online gaming efforts, such as existing franchise New Game of the Week, which should be making room for a multiplayer set up in the coming months.
In his previous position as VP of Nick.com, Root worked closely with network execs to execute online interactivity around Nick’s properties and television events.