Bristol, UK’s Aardman Animations has tapped HIT Entertainment to manage its licensing and home entertainment business across North America. Well-known properties including Wallace & Gromit and Shaun the Sheep are part of the portfolio deal that will see HIT building Aardman’s ancillary business in the US, in particular.
Stop-motion series Shaun the Sheep debuted on the the Disney Channel last month, and features characters that were first introduced in the Wallace & Gromit 30-minute film, A Close Shave. The series is aimed at kids ages five to 10 and is now broadcast in more than 145 territories.
A brand new Wallace & Gromit project will be released during Q4 2008, and HIT is busy building a program for the launch.