News

Turtles under new management Down Under

New York-based 4Kids Entertainment and Mirage Licensing have appointed Merchantwise as the exclusive licensing agent in Australia for Teenage Mutant Ninja Turtles. The company is looking to partner with a host of Australian manufacturers to roll out additional TMNT merch in a variety of categories.
September 12, 2007

New York-based 4Kids Entertainment and Mirage Licensing have appointed Merchantwise as the exclusive licensing agent in Australia for Teenage Mutant Ninja Turtles. The company is looking to partner with a host of Australian manufacturers to roll out additional TMNT merch in a variety of categories.

The 23-year-old property, originally launched in 1984, has enjoyed a resurgence in popularity since its 2003 relaunch and the release of a new TMNT CGI film this past spring.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

Menu

Brand Menu