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m4e brokers KiK/RTL 2 apparel partnership

German discount clothing chain KiK and RTL 2 have partnered to roll out a Young Fashion Collection of children's apparel in the retailer's 2,500 outlets, and licensing agency Faces and Names (a division of m4e) will coordinate the effort.
September 12, 2007

German discount clothing chain KiK and RTL 2 have partnered to roll out a Young Fashion Collection of children’s apparel in the retailer’s 2,500 outlets, and licensing agency Faces and Names (a division of m4e) will coordinate the effort.

Marketing plans center around spokesperson ISI, the 18-year-old host of the broadcaster’s Pokito children’s block. ISI’s familiar face will grace four different TV spots promoting the 40-SKU clothing line on RTL 2.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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