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Granada lands Milkshake! deal for Pocoyo

London-based distributor Granada International has secured a new UK home for preschool series Pocoyo on Five. The 104 x seven-minute CGI series will be delivered early next year to run in the net's popular Milkshake! block.
September 11, 2007

London-based distributor Granada International has secured a new UK home for preschool series Pocoyo on Five. The 104 x seven-minute CGI series will be delivered early next year to run in the net’s popular Milkshake! block.

Pocoyo is a co-production between Spain’s Zinkia Entertainment and Granada, and it already airs on CiTV’s digital platform.

To accommodate the deal with Five, CiTV will now have a more limited window to run the show as it can’t schedule it during Milkshake!’s airtime between 6 a.m. and 9 a.m. Monday to Friday and on weekends from 6 a.m. to 10 a.m.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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