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Nielsen to offer next-day ad run reports

The data-crunchers at Nielsen have launched a new web-based commercial tracking system designed to let clients to know whether their commercials ran the previous day. Up until now, companies have had to wait weeks for a report on commercial airings.
September 11, 2007

The data-crunchers at Nielsen have launched a new web-based commercial tracking system designed to let clients to know whether their commercials ran the previous day. Up until now, companies have had to wait weeks for a report on commercial airings.

Dubbed KeepingTrac, the service gives clients up-to-date info on TV spot airings and GRPs compared to the media buy schedule.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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