Cartoon Network Enterprises is expanding its Ben 10 program in the Great White North with Canadian agent Segal Licensing steering the market push. Segal’s gameplan calls for growing the IP’s presence at retail in the region through licensing and promotional partnerships in a variety of categories.
Ben 10 gear has been available in Canada since the spring, when master toy partner Bandai America launched its full product line at mass. This tentpeg program was rounded out over the spring and summer with launches from D3 Publishers of America (interactive), SG Footwear (footwear and accessories), Pressman (games and puzzles) and Bell Sports (safety helmets and knee/elbow pads).
Ben 10 currently airs weekly in both English and French on Canada’s Teletoon.