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PBS Kids Sprout lands big Time Warner Cable fish

PBS Kids Sprout has expanded its carriage agreement with Time Warner Cable to include digital cable transmission, bringing the 24-hour preschool channel's penetration up to 34 million households in the US.
September 10, 2007

PBS Kids Sprout has expanded its carriage agreement with Time Warner Cable to include digital cable transmission, bringing the 24-hour preschool channel’s penetration up to 34 million households in the US.

TWC, which has been carrying Sprout’s VOD service since 2005, joins a stable of cable distributors offering the channel including Comcast, DirecTV, Cox, RCN, Insight, AT&T and Verizon. TWC serves 13.4 million basic cable subscribers nationwide and is the second largest cable provider in the country.

Sprout offers 60 hours of VOD programming each month, including 10 hours of Spanish-language programming based around Angelina Ballerina, Barney & Friends and Bob the Builder.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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