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The Magic Taco Promotion

The Magic School Bus will be running on guacamole and salsa this fall, thanks to a new US promotion with Taco Bueno's Restaurants. Starting October 15 and running through the end of the year, all of Taco Bueno's 249 locations will feature a kids meal program based on the classic learning series.
September 7, 2007

The Magic School Bus will be running on guacamole and salsa this fall, thanks to a new US promotion with Taco Bueno’s Restaurants. Starting October 15 and running through the end of the year, all of Taco Bueno’s 249 locations will feature a kids meal program based on the classic learning series.

As part of the promotion, four different molded finger puppets featuring popular characters from the show will be offered to customers, along with a Magic School Bus branded bag. IP owner Scholastic is hoping to distribute 250,000 premiums in total.

The Magic School Bus airs weekdays on TLC at 6 a.m. and on Discovery Kids at 6:30 a.m.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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