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Mattel to roll out toys for Amberwood’s round robot series

Toronto's Amberwood Entertainment has inked a master toy deal with Mattel for a line of toys and related SKUs based on RollBots, a CGI action-adventure show it's cooking up for Canada's YTV.
September 4, 2007

Toronto’s Amberwood Entertainment has inked a master toy deal with Mattel for a line of toys and related SKUs based on RollBots, a CGI action-adventure show it’s cooking up for Canada’s YTV.
The 26 x 30-minute series is currently in full production, based on an original idea by Michael Milligan centering around a community of round robots that roll around their urban hood at extreme speeds on rollercoaster-type tracks.
There’s no word yet on when the new toys will start to roll out, but the show is launching in Canada in fall 2009.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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