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Icon picks up Panini for Lola & Virginia license

Spanish prodco Icon Animation has scored a multi-territory deal with international collectible stickers and trading card manufacturer Panini for its girl-skewing Lola & Virginia property. Panini is getting ready to launch a line of sticker stack books, story albums, puzzles and coloring books in Italy, where Lola & Virginia airs on the Disney Channel. Product distribution to Spain, Portugal, and Brazil will follow.
August 29, 2007

Spanish prodco Icon Animation has scored a multi-territory deal with international collectible stickers and trading card manufacturer Panini for its girl-skewing Lola & Virginia property. Panini is getting ready to launch a line of sticker stack books, story albums, puzzles and coloring books in Italy, where Lola & Virginia airs on the Disney Channel. Product distribution to Spain, Portugal, and Brazil will follow.

Panini joins back-to-school/stationery licensee Cemerical Nim in Spain and Portugal, and Euro licensees Grupo Edebe (manga-style comic books) and Alvento (mobile), which already have Lola & Virginia product on the market in the region.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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