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Nick’s Naked Brothers getting Lucky

Nickelodeon & Viacom Consumer Products is expanding the apparel and accessory line for The Naked Brothers Band, and has just signed a deal with ever-trendy Lucky Brand Jeans. The deal marks Lucky Brand's first license with NVCP, and the new line will include boys and girls t-shirts, which will be sold nationwide at Lucky Brand Jeans stores that carry the Lucky Kid line.
August 28, 2007

Nickelodeon & Viacom Consumer Products is expanding the apparel and accessory line for The Naked Brothers Band, and has just signed a deal with ever-trendy Lucky Brand Jeans. The deal marks Lucky Brand’s first license with NVCP, and the new line will include boys and girls t-shirts, which will be sold nationwide at Lucky Brand Jeans stores that carry the Lucky Kid line.

As part of the pact, Lucky Kid stores will also be stocking the upcoming The Naked Brothers Band CD on its October 9 release date in the US.

Additionally, NVCP has inked deals with Briefly Stated (sleepwear), High IntenCity (costume jewellery, hair accessories, cell phone charms, bag clips), Dream Apparel (sleepwear/loungewear) and Accessory Network (notebooks, journals, backpacks, and stickers). The first wave of apparel will hit specialty retailers this fall and expand to all tiers in 2008.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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