While print editions of teen magazines (think Elle Girl, Cosmo Girl) have been dropping like flies over the past 18 months, tween-targeted titles seem to be flourishing. And a new entrant is slated to launch next month in the US. Kiki Magazine is the brainchild of Jamie Bryant, who wants to appeal to girls of ‘style and substance’ ages nine to 14.
Described as part magazine, part studio, Kiki is aiming to combine fashion, design and creativity with safe, age-appropriate content that won’t offend sensible parents. A major hook for the mag is its interactive creativity journal that allows readers to make their own mark on the pages, which should help to turn print issues into keepsakes.
The full-color quarterly is published by Cincinnati, Ohio-based B-Books, and is currently available by subscription at www.kikimag.com.