San Francisco, California-based toyco Wild Planet Entertainment has been busy recruiting of late, and has named Scott Masline as VP of marketing to manage its new girl-focused brands and oversee all related marketing functions. Additionally, Bruce Bradley and Greg Lauria are joining the company’s sales team.
Masline has 23 years of experience in the toy industry, having served as the director of marketing at Mattel, VP of marketing at LeapFrog, and SVP of marketing for Wham-O.
On the sales front, Bradley will be responsible for maintaining and growing key retail relationships in the North Eastern US. Lauria, meanwhile, will manage sales accounts in the Midwest.