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People moves: Nick & Viacom Consumer Products appoints new Euro VP

Nickelodeon & Viacom Consumer Products has appointed Arwed-Ralf Grenzbach as VP of video games, music and special products. The newly created role is a clear indicator of NVCP's strategy to advance its standing in the rapidly expanding interactive and music arena.
August 21, 2007

Nickelodeon & Viacom Consumer Products has appointed Arwed-Ralf Grenzbach as VP of video games, music and special products. The newly created role is a clear indicator of NVCP’s strategy to advance its standing in the rapidly expanding interactive and music arena.

Grenzbach is charged with launching, managing and growing the division’s video game, music and special products business, including negotiating licensing deals and supporting a team of licensees on a day-to-day basis across Asia-Pacific, Europe, the Middle East, Africa and Latin America. He will also seek to leverage the company’s assets to create non-retail-based businesses such as premiums and promotions.

Based in London, Grenzbach will report to Jean-Philippe Randisi, VP and MD of NVCP EMEA.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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