Nickelodeon & Viacom Consumer Products has appointed Arwed-Ralf Grenzbach as VP of video games, music and special products. The newly created role is a clear indicator of NVCP’s strategy to advance its standing in the rapidly expanding interactive and music arena.
Grenzbach is charged with launching, managing and growing the division’s video game, music and special products business, including negotiating licensing deals and supporting a team of licensees on a day-to-day basis across Asia-Pacific, Europe, the Middle East, Africa and Latin America. He will also seek to leverage the company’s assets to create non-retail-based businesses such as premiums and promotions.
Based in London, Grenzbach will report to Jean-Philippe Randisi, VP and MD of NVCP EMEA.