With its first production The Naked Brothers Band on-air and making a stir in consumer products circles, New York-based digital entertainment studio Worldwide Biggies has lined up a high-profile executive team to help steer the company through the choppy waters of new media. And Biggies founder and CEO Albie Hecht has dipped into his former stomping grounds at Nickelodeon/MTV to staff up.
Tapped to oversee day-to-day studio operations, creative development and marketing is Nick alum and former SVP and creative director at Oxygen Media Scott Webb. He’s joined by Christopher Romero, who’s taking the post of chief technology officer. Romero left the post of VP of technical production at Nickelodeon Online, where he helped establish the online presence of Nick.com, NickJr.com and TVLand.com.
Blaine Graboyes, meanwhile, has been brought on-board as the leading media architect and he will spearhead interactive game production and software development. Most recently, Graboyes established Outside Your Box, a producer of exclusive content for Microsoft’s Xbox Live site.
To round out the team, former MTV Networks CFO Robert Gibilterra is taking up the same title at Biggies, and Kari Kim has been bumped up to VP of production and development. Kim has been working at Biggies since its launch last year and helped to get Naked Brothers off the ground. Prior to that she did stints at Saturday Night Live, Nick Movies and Spike TV.