News

Licenses help MEGA score strong Q2

Montreal, Canada-based MEGA Brands' net sales rose 19% to US$121.5 million in Q2, while revenues from the company's toy division shot up an impressive 40% to US$57.9 million. Company president and CEO Marc Bertrand credits higher demand for preschool and boys toys, games & puzzles and toys based on Pirates of the Caribbean: At World's End and Spider-Man 3 for the uptick.
August 10, 2007

Montreal, Canada-based MEGA Brands’ net sales rose 19% to US$121.5 million in Q2, while revenues from the company’s toy division shot up an impressive 40% to US$57.9 million. Company president and CEO Marc Bertrand credits higher demand for preschool and boys toys, games & puzzles and toys based on Pirates of the Caribbean: At World’s End and Spider-Man 3 for the uptick.

Meanwhile, North American sales rose 10% to US$87.1 million with growth in all toy, stationery and activity product categories. International sales jumped 50% to US$34.3 million, primarily driven by construction toy performance at retail.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

Menu

Brand Menu