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Noggin joins St. Jude for bike safety

Noggin, Nick's commercial free preschool net, has teamed up with St. Jude Children's Research Hospital to help save a few noggins out there. Beginning Monday, August 13, the net and St. Jude are launching an on-air and online partnership to raise awareness for bicycle and tricycle safety and to help encourage families to participate in one of 14,000 local Trike-A-Thon events around the US.
August 9, 2007

Noggin, Nick’s commercial free preschool net, has teamed up with St. Jude Children’s Research Hospital to help save a few noggins out there. Beginning Monday, August 13, the net and St. Jude are launching an on-air and online partnership to raise awareness for bicycle and tricycle safety and to help encourage families to participate in one of 14,000 local Trike-A-Thon events around the US.

To support the initiative, Noggin is alerting potential participants via a series of four PSAs slated for broadcast on-air and at www.noggin.com.

Also, through May 2008, Noggin’s Gold Star Club will present each Trike-A-Thon preschooler with a customizable bike-safety workbook and certificate of completion.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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