Noggin, Nick’s commercial free preschool net, has teamed up with St. Jude Children’s Research Hospital to help save a few noggins out there. Beginning Monday, August 13, the net and St. Jude are launching an on-air and online partnership to raise awareness for bicycle and tricycle safety and to help encourage families to participate in one of 14,000 local Trike-A-Thon events around the US.
To support the initiative, Noggin is alerting potential participants via a series of four PSAs slated for broadcast on-air and at www.noggin.com.
Also, through May 2008, Noggin’s Gold Star Club will present each Trike-A-Thon preschooler with a customizable bike-safety workbook and certificate of completion.
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