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Roary continues to rev up consumer products presence

Chapman Entertainment's Roary the Racing Car is entering the winner's circle with a host of new UK and Euro licensing deals, including a master toy distribution deal with Bandai for France, Benelux, Spain and Portugal. In Scandinavia, KE Mathiasan and Top Toys will share distribution in Sweden, Denmark and Norway, and Amo has picked up the rights for Finland. SF Norge, meanwhile, has signed on for home entertainment in Scandinavia.
August 8, 2007

Chapman Entertainment’s Roary the Racing Car is entering the winner’s circle with a host of new UK and Euro licensing deals, including a master toy distribution deal with Bandai for France, Benelux, Spain and Portugal. In Scandinavia, KE Mathiasan and Top Toys will share distribution in Sweden, Denmark and Norway, and Amo has picked up the rights for Finland. SF Norge, meanwhile, has signed on for home entertainment in Scandinavia.

In the UK, Gosh International is producing a range of outdoor toys (frisbees, play balls, buckets and spades, and retailer Marks and Spencer is rolling out an exclusive range of clothing, cards, gift wrap, puzzles and games.

Roary the Racing Car now airs on Five’s Milkshake! block and Nick Jr. in the UK and has been sold into 50 additional territories, including France, Germany and Latin America.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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