N. Gustavo Antonioni will now be heading up UK licensing efforts for Marvel International. In his new position, Antonioni will oversee all sales, marketing, promotions and retail activity for the UK and Ireland, reporting to MI prez Simon Philips.
Prior to joining Marvel, Antonioni founded Blu Fig LLC, a consulting company focused on retail marketing services for product manufacturers, consumer goods companies and film studios. Working with Sony Pictures Consumer Products, he was responsible for overseeing the launch of Spider-Man 3′s licensing program at international retailers in Asia, Latin America and Europe. And prior to hanging his own shingle, he served as VP of creative services and retail at Warner Bros. Consumer Products.