News

US toy sales numbers up 3%

The NPD Group has released toy industry stats for the first half of the year, showing overall sales are up almost 3% to US$8 billion from US$7.8 billion in the same period in 2006.
August 3, 2007

The NPD Group has released toy industry stats for the first half of the year, showing overall sales are up almost 3% to US$8 billion from US$7.8 billion in the same period in 2006.

The strong performance of seven super categories helped push positive sales growth. Vehicles sales saw the biggest bump, increasing 17%, with Infant/Preschool toys experiencing a 4% hike, Youth Electronics nudging up 8% and Plush increasing its take by 9%.

Of the 11 categories, three saw sales declines and only one experienced flat sales over 2006. The two super-categories experiencing the largest declines were Action Figures & Accessories and Outdoor & Sports Toys, with both experiencing a 4% downturn.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

Menu

Brand Menu