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LeapFrog reports US$28-million loss

Emeryville, California-based LeapFrog Enterprises posted a US$28-million net loss for Q2 '07. And according to president and CEO Jeffrey Katz, net sales for the toyco-cum-electronic learning aid manufacturer were down 17.6% to US$56.0 million from US$68.1 million in the same period last year.
August 3, 2007

Emeryville, California-based LeapFrog Enterprises posted a US$28-million net loss for Q2 ’07. And according to president and CEO Jeffrey Katz, net sales for the toyco-cum-electronic learning aid manufacturer were down 17.6% to US$56.0 million from US$68.1 million in the same period last year.

Slower sales of the proprietary LeapPad line, and a general restructuring of the company’s operations, were partially responsible for the company’s Q2 performance.

Katz says LeapFrog’s priorities moving forward include the relaunch of its reading business and expansion into the educational gaming sector.

International net sales fared a bit better, marking a smaller drop from US$14.9 last year to US$13.9 million.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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