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BabyFirstTV and My Gym buddy up for series

Staying in shape isn't just for adults anymore. BabyFirstTV, the US-based 24/7 commercial-free channel, has inked a deal with My Gym Children's Fitness Center to produce an original baby and toddler exercise series aimed at children three and under.
My Gym's team of child fitness professionals will sit down with the network's educational experts to develop 30 eps of the series, with production slated to start this fall. The series will air on BabyFirstTV.
August 3, 2007

Staying in shape isn’t just for adults anymore. BabyFirstTV, the US-based 24/7 commercial-free channel, has inked a deal with My Gym Children’s Fitness Center to produce an original baby and toddler exercise series aimed at children three and under.

My Gym’s team of child fitness professionals will sit down with the network’s educational experts to develop 30 eps of the series, with production slated to start this fall. The series will air on BabyFirstTV.

My Gym currently boasts 170 locations throughout the US and 15 international fitness locations that offer early physical education classes for kids ranging from toddlers to teens. And just over a year old, BabyFirst TV is available to 68 million homes worldwide, via platforms including DirecTV, Dish Network, and Comcast in the US.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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