Jetix Europe is thinking big – big wheels – that is, since striking up a partnership with Live Nation in support of its 2008 Monster Jam European Tour. (Cue loud voiceover here.) Jetix toon Yin Yang Yo! will be a focal point of the net’s tour presence with a branded monster truck scheduled to appear at Monster Jam events throughout Europe starting this fall.
On-air promos for the event are on track to start next month, and siblings Yin and Yang will star as Monster Jam race commentators in an series of one-minute shorts, sharing their thoughts on snippets of footage filmed at the Jam. Jetix is also launching an online and on-air competition that allows kid viewers to design their own customized wrecks.
The next Monster Jam Europe event is scheduled to land in Arnhem, Holland on September 28, followed by a stop in Antwerp, Belgium from October 6 to 8.