News

Yin Yang whoa!

Jetix Europe is thinking big - big wheels - that is, since striking up a partnership with Live Nation in support of its 2008 Monster Jam European Tour. (Cue loud voiceover here.) Jetix toon Yin Yang Yo! will be a focal point of the net's tour presence with a branded monster truck scheduled to appear at Monster Jam events throughout Europe starting this fall.
July 30, 2007

Jetix Europe is thinking big – big wheels – that is, since striking up a partnership with Live Nation in support of its 2008 Monster Jam European Tour. (Cue loud voiceover here.) Jetix toon Yin Yang Yo! will be a focal point of the net’s tour presence with a branded monster truck scheduled to appear at Monster Jam events throughout Europe starting this fall.

On-air promos for the event are on track to start next month, and siblings Yin and Yang will star as Monster Jam race commentators in an series of one-minute shorts, sharing their thoughts on snippets of footage filmed at the Jam. Jetix is also launching an online and on-air competition that allows kid viewers to design their own customized wrecks.

The next Monster Jam Europe event is scheduled to land in Arnhem, Holland on September 28, followed by a stop in Antwerp, Belgium from October 6 to 8.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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