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People moves: Peikoff promoted to SVP at Fox

After less than two years at 20th Century Fox Licensing and Merchandising, Michael Peikoff has been bumped up to SVP. Since joining the company, Peikoff has managed the US licensing team across several business categories including soft lines, hard lines, gift & novelty, domestics, health & beauty and worldwide publishing. His role will now be expanded to include management of all internal and external communications for the licensing division, as well as overseeing the company's retail marketing and licensed promotions initiatives in the US.
July 30, 2007

After less than two years at 20th Century Fox Licensing and Merchandising, Michael Peikoff has been bumped up to SVP. Since joining the company, Peikoff has managed the US licensing team across several business categories including soft lines, hard lines, gift & novelty, domestics, health & beauty and worldwide publishing. His role will now be expanded to include management of all internal and external communications for the licensing division, as well as overseeing the company’s retail marketing and licensed promotions initiatives in the US.

Both Jeff Shapiro, VP of retail marketing, and Howard Nelson, VP of worldwide promotions, will report directly to Peikoff.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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