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Pants-stealing pirates score ratings hit for Entara

It appears that Those Scurvy Rascals have not only stolen lots of underpants, but have also struck a nerve with UK kids. Half-term ratings are in and the CGI series is sitting fourth spot overall.
July 30, 2007

It appears that Those Scurvy Rascals have not only stolen lots of underpants, but have also struck a nerve with UK kids. Half-term ratings are in and the CGI series is sitting fourth spot overall.

Airing between 8:30 a.m. and 8:45 a.m., the Entara-owned production from Blue-zoo studio averaged a 3.4% ratings share among kids four to 15, with 120,000 of them tuning in at least once during this half-term period.

Nickelodeon and NickToons Network (US) acquired worldwide multiplatform broadcast rights to the 26 x 3.5-minute series from Entara at the beginning of 2007. It launched in the UK on NickToons on May 28.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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