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First Choice Properties favors HIT

Bob the Builder, Pingu, Angelina Ballerina and Fireman Sam will join other characters in the HIT Favourites umbrella brand for some maxin' and relaxin' poolside at six First Choice luxury resorts starting May 2008. The three-year deal sees London-based HIT Entertainment's Favourites become the official mascot of the vacation purveyor's First Choice Kids Academies activity centers, and family-themed rooms will be installed at Holiday Villages resorts in exotic locales including, Turkey, Mexico, and the Dominican Republic.
July 26, 2007

Bob the Builder, Pingu, Angelina Ballerina and Fireman Sam will join other characters in the HIT Favourites umbrella brand for some maxin’ and relaxin’ poolside at six First Choice luxury resorts starting May 2008. The three-year deal sees London-based HIT Entertainment’s Favourites become the official mascot of the vacation purveyor’s First Choice Kids Academies activity centers, and family-themed rooms will be installed at Holiday Villages resorts in exotic locales including, Turkey, Mexico, and the Dominican Republic.

Partitioned off from their parents’ digs, the kids dens will feature the HIT Favourites characters, bunk beds, televisions and Play Stations. Additionally, subsidiary First Choice Retail will be renovating a number of its 42 Holiday Hypermarket units in the UK to include dedicated kids corners that will feature HIT characters in branded play areas.

HIT Entertainment launched the umbrella brand at British Toy Fair in January 2007.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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