News

HIT hooks up with US chicken chain for QSR promo

Why did Bob The Builder cross the road? To get to a Chick-fil-A, of course. HIT Entertainment and Atlanta, Georgia-based restaurant chain Chick-fil-A have cooked up a Bob The Builder promo that will see one of five different Bob books included in Chick kid meals.
July 25, 2007

Why did Bob The Builder cross the road? To get to a Chick-fil-A, of course. HIT Entertainment and Atlanta, Georgia-based restaurant chain Chick-fil-A have cooked up a Bob The Builder promo that will see one of five different Bob books included in Chick kid meals.

Intended for kids under three, the meals will include individual titles Bob the Builder: Let’s Find Colors, We Can Do It!, Let’s Count!, Let’s Find Opposites and Let’s Find Shapes. The promo starts today at the chain’s some 1,300 restaurants in 37 states and will run until November 15. In 2006, Chick-fil-A brought in record sales of US$2.275 billion.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

Menu

Brand Menu