Upstart girls’ online entertainment destination Stardoll, has appointed Glenn Ginsburg to the position of SVP of advertising sales. Ginsburg moves over from Comedy Central/MTV Networks, where was VP of interactive sales and pioneered the nets’ digital sales efforts.
Multiplatform and convergence 2.0 selling strategies are old hat for Ginsburg, who drove record revenue growth for the network’s digital media platforms including Comedycentral.com, Jokes.com, SouthParkStudios.com and AtomFilms.com.
At Stardoll, Ginsburg will oversee the creation and implementation of a comprehensive ad strategy to build the site’s US presence. His first order of business is to establish sales operations in both New York and L.A.