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Blues Clothing snaps up Horrid Henry

UK-based apparel manufacturer Blues Clothing has tapped Novel Entertainment's Horrid Henry for a new line of nightwear and underwear. Before the Novel-produced series started airing on CiTV last fall, the Horrid Henry book series by Francesca Simon racked up sales of more than 8.5 million copies at UK retail alone.
July 23, 2007

UK-based apparel manufacturer Blues Clothing has tapped Novel Entertainment’s Horrid Henry for a new line of nightwear and underwear. Before the Novel-produced series started airing on CiTV last fall, the Horrid Henry book series by Francesca Simon racked up sales of more than 8.5 million copies at UK retail alone.

UK and Euro agent CPLG brokered the deal for rights holder Novel. A launch date for the new merch has yet to be set.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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