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Mattel moves into casual gaming with RealNetworks

Looking to tap the ever-fattening casual online game market, estimated to hit US$1.5 billion in revenues next year, toy giant Mattel is pairing up with RealNetworks. The digital entertainment services company is on-board to publish and distribute licensed PC-ready and online versions of Mattel classics Scrabble (excluding North America) and UNO worldwide.
July 18, 2007

Looking to tap the ever-fattening casual online game market, estimated to hit US$1.5 billion in revenues next year, toy giant Mattel is pairing up with RealNetworks. The digital entertainment services company is on-board to publish and distribute licensed PC-ready and online versions of Mattel classics Scrabble (excluding North America) and UNO worldwide.

The games should be ready to rollout by mid-2008, with titles based on other Mattel board games to follow. Seattle, Washington-based RealNetworks has created award-winning casual games such as Super Collapse and South Park 10: The Game, and continues to develops branded titles via its design studios GameHouse and Zylom.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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