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TEENick tries UGC vehicle on Sunday nights

Nickelodeon's first project that takes a crack at incorporating user-generated content will hit airwaves on September 8 on TEENick before settling into a regular slot on Sundays at 7:30 p.m. Infusing a scripted sitcom structure with submissions from kid viewers, iCarly invites kids to go online and enjoy extras like behind-the-scenes footage, character blogs, polls, forums for emails, questions and comments. But it goes a step beyond and lets them send in videos showcasing their unique talents, weird skills and homemade animated shorts.
July 16, 2007

Nickelodeon’s first project that takes a crack at incorporating user-generated content will hit airwaves on September 8 on TEENick before settling into a regular slot on Sundays at 7:30 p.m.

Infusing a scripted sitcom structure with submissions from kid viewers, iCarly invites kids to go online and enjoy extras like behind-the-scenes footage, character blogs, polls, forums for emails, questions and comments. But it goes a step beyond and lets them send in videos showcasing their unique talents, weird skills and homemade animated shorts.

In the show, Carly Shay lives with her 20-something brother/guardian Spencer and produces webcasts from a makeshift loft studio. Her posts prove to be all the rage with kids, who respond in kind, and it’s through this narrative element that Nick plans to weave in the UGC its audience members upload to the website.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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