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To retail: User-generated product marks the Spotz for Zizzle

Chicago, Illinois-based Zizzle is hoping its take on the button maker is spot-on when it comes to courting interest from tween girls. Tapping into the UGC zeitgeist, the toyco's Spotz line is putting a new twist on the classic personalization play pattern by offering girls ages six and up the chance to craft their own buttons from magazine cut-outs and personal photos and affix them to the Spotz-ready picture frames, purses and puzzles that it also plans to manufacture.
July 12, 2007

Chicago, Illinois-based Zizzle is hoping its take on the button maker is spot-on when it comes to courting interest from tween girls. Tapping into the UGC zeitgeist, the toyco’s Spotz line is putting a new twist on the classic personalization play pattern by offering girls ages six and up the chance to craft their own buttons from magazine cut-outs and personal photos and affix them to the Spotz-ready picture frames, purses and puzzles that it also plans to manufacture.

Zizzle is aiming to get a Spotz web community off the ground with www.spotzgirl.com, which provides users with design and icon options and the ability to upload their own photos to craft the buttons. The designs can then be printed out and inserted into the Spotz maker.

With banner ads running on Nick.com and Disney.com, Zizzle is hoping to make a splash when the product hits major North American retail outlets at the end of the month. The Spotz Maker will retail for US$24.99, with accessories ranging from US$5 to US$19.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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