News

Nick licenses preschool properties for PC Games

Nickelodeon & Viacom Consumer Products has inked a three-year, exclusive licensing deal with EMME Group for PC Games based on Nick properties Dora the Explorer, Go Diego Go! and The Backyardigans. The agreement covers Europe, the Middle East and Africa.
July 12, 2007

Nickelodeon & Viacom Consumer Products has inked a three-year, exclusive licensing deal with EMME Group for PC Games based on Nick properties Dora the Explorer, Go Diego Go! and The Backyardigans. The agreement covers Europe, the Middle East and Africa.

The partnership was announced this morning at the E3 Media and Business Summit 2007 by Jean-Phillippe Randisi, VP and MD of NVCP, EMEA.

EMME France and its UK subsidiary GSP successfully launched PC game Dora Around the World in Spring 2007, and new title Diego Wolf Pup Rescue is set for release in the fall. In a first for the licensor, Nick US developed the games that will roll out to retail in Benelux, Germany, Israel and Sweden before the end of the year.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

Menu

Brand Menu