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People moves: Babies ‘R’ Us gets new marketing guru

Wayne, New Jersey-based Toys 'R' Us has appointed Tori Moore Binau as SVP of marketing for Babies 'R' Us, effective next Monday. In her new role, she will be responsible for all aspects of marketing, advertising and promotions including strategy, media, brand positioning and creative services. In addition, she's charged with leading the continued development and promotion of the company's baby registry program.
July 11, 2007

Wayne, New Jersey-based Toys ‘R’ Us has appointed Tori Moore Binau as SVP of marketing for Babies ‘R’ Us, effective next Monday. In her new role, she will be responsible for all aspects of marketing, advertising and promotions including strategy, media, brand positioning and creative services. In addition, she’s charged with leading the continued development and promotion of the company’s baby registry program.

Binau joins the company from electronics retailer RadioShack where she served as SVP of marketing. Prior to that, she spent eight years at McDonald’s, holding several executive marketing roles, including senior director of US marketing.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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