Wayne, New Jersey-based Toys ‘R’ Us has appointed Tori Moore Binau as SVP of marketing for Babies ‘R’ Us, effective next Monday. In her new role, she will be responsible for all aspects of marketing, advertising and promotions including strategy, media, brand positioning and creative services. In addition, she’s charged with leading the continued development and promotion of the company’s baby registry program.
Binau joins the company from electronics retailer RadioShack where she served as SVP of marketing. Prior to that, she spent eight years at McDonald’s, holding several executive marketing roles, including senior director of US marketing.