Sesame Workshop and JCPenney Portraits are combining forces to put kids on the iconic Street stoop with Elmo and fairy-in-training Abby Cadabby in tow. Beginning July 15th, more than 450 JCPenney Portriat locations across the US will be offering Sesame Street- themed pictures with Muppet plush props. Additionally, Sesame frames and portrait borders will be available to families.
The Workshop has also created a 30-minute DVD featuring Sesame characters to air exclusively in 260 JCPenney outlets to entertain toddlers as they get ready for their close-ups.
Coupons with special offers from Sesame Workshop licensees Del Monte, Random House, DS Waters, Techno Source, Make It about Me and Village Company are being inserted into 400,000 take-home portrait envelopes.