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Paramount inks licensing deal for UAE theme park

Dubai-based Ruwaad Holdings and Paramount Licensing are moving forward with the planned development of a Paramount Pictures-branded theme park in the United Arab Emirates. The park is part of a US$2.5-billion leisure destination that will incorporate boutique hotels and resorts, large themed retail areas and adjoining lifestyle properties.
June 27, 2007

Dubai-based Ruwaad Holdings and Paramount Licensing are moving forward with the planned development of a Paramount Pictures-branded theme park in the United Arab Emirates. The park is part of a US$2.5-billion leisure destination that will incorporate boutique hotels and resorts, large themed retail areas and adjoining lifestyle properties.

Under the licensing deal, International Destination Brands Ltd, an affiliate of Ruwaad Holdings, is responsible for funding the development and securing a feasible site.

The park will utilize Paramount’s library of film properties including Charlotte’s Web, Forrest Gump and Nacho Libre.

No date for the park’s opening has yet been announced.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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