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People moves: Nick names Kaufman as chief marketing officer

Pam Kaufman has been promoted to chief marketing officer of Nickelodeon/MTVN Kids and Family Group from the post of EVP of marketing and worldwide promotions. As CMO, Kaufman will oversee all marketing efforts for Nickelodeon's many endeavours including television, digital, consumer products, Nick Movies, as well as MTVN Kids and Family Group brands The N, Nick at Nite, Noggin and Nicktoons Network.
June 27, 2007

Pam Kaufman has been promoted to chief marketing officer of Nickelodeon/MTVN Kids and Family Group from the post of EVP of marketing and worldwide promotions. As CMO, Kaufman will oversee all marketing efforts for Nickelodeon’s many endeavours including television, digital, consumer products, Nick Movies, as well as MTVN Kids and Family Group brands The N, Nick at Nite, Noggin and Nicktoons Network.

She will continue to lead the company’s advertising and multicultural efforts and liaise with its roster of marketing partners. New efforts include helping to grow Nick’s music brand. She’ll also work with Nickelodeon International on worldwide efforts.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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