Starz Media has jumped on the health-food bandwagon and entered into a promo deal with Dole Food Company for new animated feature Space Chimps. Dole will place 100-million Space Chimps-themed collectible stickers on its bananas and feature the property on its salads and fresh pineapples. Space Chimps will also appear on award winning website Dole SuperKids (www.dole5aday.com), which makes health and nutrition educational materials available to children and schools across the US.
Space Chimps tells the comedic tale of Ham III, an astronaut chimp with the wrong stuff. The Vanguard Animation and Film/Starz CGI co-production is set for a May 2008 release by distributor Twentieth Century Fox.
The ‘fruits’ of the promotional deal are expected to hit grocery shelves in advance of the movie’s opening.