Kids are continuing to exert influence over big-ticket purchasing decisions in the US and Nickelodeon has tapped into that notion to ink a new multi-million dollar advertising and promotional deal with Chrysler. The auto maker will be touting its 2008 family-friendly Town & Country minivan across all Nick platforms, paying particular attention to the promotion of the van’s Sirius Backseat TV which will broadcast Nickelodeon and Nicktoons.
Chrysler is getting the deal underway as the exclusive auto sponsor of Nickelodeon’s 20-city Slime Across America summer tour, which launches on July 2. The sponsorship package includes an interactive Town & Country display, where families can experience the Sirius Backseat TV on-site and partake in photo opportunities with a Jimmy Neutron costumed character.
The advertising campaign begins on October 1 and will be divided between several Nick platforms including Nickelodeon and Nick at Nite television and digital sites GoCityKids.com, Nickjr.com, Noggin.com, Shockwave.com and magazine ads in Nickelodeon consumer publications.