Mattel is entering the hotel market for the first time thanks to a promotional deal with the Hilton in Toronto, Canada. Barbie and Hot Wheels themed rooms will be available for occupancy from June 29th through to September 2nd, 2007.
Filled with Barbie or Hot Wheels goodies, including décor, games, and a pink bed for Barbie fans and a car-shaped one for Hot Wheels aficionados, the rooms start at US$210 per night. Breakfast for the whole family and a check-out gift-bag for each child are included in the price.
Hilton Toronto and Mattel will be donating a portion of the proceeds from the room rentals to SickKids Foundation, in support of the city’s The Hospital for Sick Children.