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Funrise Toy enters the Matrix

Matrix Holdings has acquired Funrise Toy Corporation, the manufacturer of Gazillion Bubbles. This is the second major acquisition for Matrix in the US, as the company also acquired infant/preschool toy manufacturer Shelcore in 2005. Shelcore and Funrise will remain two separate entities and operate independently under their current management structures.
June 25, 2007

Matrix Holdings has acquired Funrise Toy Corporation, the manufacturer of Gazillion Bubbles. This is the second major acquisition for Matrix in the US, as the company also acquired infant/preschool toy manufacturer Shelcore in 2005. Shelcore and Funrise will remain two separate entities and operate independently under their current management structures.

Founded in 1987, Funrise boasts a portfolio of products that includes ZOOOOS, Play ‘n Pretty and holds Disney and Sesame Street licenses.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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