It’s hard to believe the song stylings of the giant purple dino first struck a chord with US preschoolers some two decades ago, but it’s true. And HIT Entertainment is marking Barney’s 20th birthday in an appropriately large fashion. The dino-sized spectacular kicks off in September with a 20-city US jaunt dubbed the Purple Bus Tour, sponsored by master toy licensee JAKKS Pacific, in partnership with Toys ‘R’ Us and the Children’s Miracle Network. It will start on the West Coast and visit top markets through next spring.
Other activities tied to the birthday promotion include the retail launch of an all-new Barney preschool toy line from JAKKS Pacific as well as birthday-themed DVD Barney: Dino-Mite Birthday from Twentieth Century Fox Home Entertainment.