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VeggieTales merch readies for market

Entertainment Rights-owned Big Idea, creator of the VeggieTales franchise, has lined up several licensees to support The Pirates Who Don't Do Anything-A VeggieTales Movie, being released theatrically by Universal Pictures this winter.
June 20, 2007

Entertainment Rights-owned Big Idea, creator of the VeggieTales franchise, has lined up several licensees to support The Pirates Who Don’t Do Anything-A VeggieTales Movie, being released theatrically by Universal Pictures this winter.

Toyco Blue Box is creating bathtub toys and a pirate ship playset, while Manhattan Toy has signed on to create finger puppets and Pint Sized Productions is developing various plush based on the three main veggie-Pirate characters. Meanwhile, Crossroads Apparel will roll out toddler and youth-sized t-shirts and Christian publisher Thomas Nelson is readying six new book titles. The products should start hitting retail in October.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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