Nickelodeon & Viacom Consumer Products is going full-throttle in setting up merchandising programs for tween-skewing The Naked Brothers Band and preschool hit series The Wonder Pets!.
So far, NVCP has sealed initial deals for Naked Brothers with Memcorp (consumer electronics), Scholastic (publishing) and Jerry Leigh (apparel). Product will start landing at retail in 2007, followed by a mass-market launch in spring 2008.
Newly announced master toy licensee Fisher-Price will launch a full mass-market toy line in fall 2008 for The Wonder Pets! and Ty is on board to produce plush, including the brand’s signature Beanie Babies for the same launch time frame.