It seems that green is the new pink at the Show this year! In response to Wal-Mart and Target putting the word out that greener products and practices are going to be a priority going-forward, many licensing industry heavies I’ve talked to are looking at ways to bring their operations in line with the environmentally sensitive gestalt that’s brewing in the global market. Mattel has a line of cool Barbie B Cause accessories made entirely from fabric remnants that otherwise would have been dumped in landfills. The Joester Loria Group is looking to turn the Planet Earth brand into an ambassadorial seal of approval that will guide consumers to eco-responsible products. And Disney Consumer Products’ Andy Mooney expects his Euro retail accounts (especially those in Germany) to rachet up the pressure to do a greener business this year, and says the studio is formulating a corporate-wide agenda along these lines.
On a less heavy note, last night’s Storm Hawks party at Tonic scored a social hit by attracting the biggest crowd and serving old-school, no-frills yummies…I do love a good deep-fried mozzarella stick, don’t you?