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HIT to rep Fifi and Roary

It's a homecoming of sorts for Keith Chapman, creator of Bob the Builder, as his company Chapman Entertainment has formed a partnership with Bob's owner HIT Entertainment. The deal will see HIT repping Chapman's Fifi and the Flowertots and Roary The Racing Car in North America and select international markets.
June 20, 2007

It’s a homecoming of sorts for Keith Chapman, creator of Bob the Builder, as his company Chapman Entertainment has formed a partnership with Bob’s owner HIT Entertainment. The deal will see HIT repping Chapman’s Fifi and the Flowertots and Roary The Racing Car in North America and select international markets.

HIT will start immediately, serving as the rights manager for the two properties across broadcast, licensing and merchandising, publishing, home entertainment and strategic partnership categories in North America and Japan.

Fifi and the Flowertots launched on Five’s Milkshake! block and Nick Jr in the UK in 2005 and is now broadcast in 22 different languages across 150 different territories. Roary The Racing Car debuted this past May on the same broadcasters and Chapman is currently seeking international sales.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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